MindFirst was developed by founder Bob Jacobs, formed out of the frustration with the wellness programs being offered to corporate America. MindFirst is a unique program integrating mindfulness, nutrition and fitness, designed for lasting weight loss. Each aspect of the program is led by experts in their respective field, with Mary Kate as our resident nutrition expert, Dave representing fitness, and Bob delivering mind & body. Working with several renowned psychologists, neuroscientists and meditation teachers, the “mind” side of the program was created to become “MindFirst”.
Bob discovered that people could lose weight, but that 95% gained it back within 1-2 years because they stopped eating healthy and exercising. We knew positive thinking and visualization techniques worked to help athletes and business people to develop successful habits, and we knew it would also work to develop a healthy lifestyle. We set out to integrate the great elements of fitness and nutrition that already existed with the “mind” strategies and techniques that had been successful in other areas of life.
5 years ago, we started testing our theories and they worked. We have refined the process so it is easy to consume and easier to make a part of your life. The program delivers curriculum-based educational material in 5-minute, bite-sized pieces and supports the educational process with great recipes, exercise videos and even an extensive meditation library to support the weight loss journey. The most common words people use to describe our program after completion are “life changing.”